Brand new start up company has seen the world! iGaminglab.com specializes in providing online marketing services for the gambling industry meaning sportsbetting, poker, casino etc.
We are a young team that is fully up to date with the "buzz" in the online world and we specialize in conversion rate optimization (CRO) for online gambling operators - in short, if a website has 1000 visitors pr. day and only 100 of these actually buy something (they "converted" into sales) - our job is to make those 100 into 200, 300, 400, 500 etc...you get the idea!
The personality we are trying to get across can be described like this:
- We want to be seen as highly professional, yet fun, colorful, trendy, innovative, upfront, exciting, first-movers!
- We need a true "online" logo that clearly shows "we know whats going on!"
The online gambling industry - This is a fast moving industry that tends to incorporate what I call "Champagne Culture" in their companies i.e. its young people working there, they love fashion, luxury, music, party, champagne etc.
They see themselves as wall street professional business people at work and high society individuals in their spare time. Truly a "work hard, play hard" culture!
They eat at the fanciest restaurants, expensive cars, upscale clubs, beautiful homes etc. - You get the picture!
They demand a very high standard in all areas of their life! Only the best is good enough!
The goal is to create an identity for iGaminglab.com! For us, this process starts with a logo, and cool text font to match, on which we can align our site, print material, business cards etc etc...you know the drill!
You are pretty much free to suggest anything that you feel would fit our identity - we are open to anything!
- Web 2.0
- Color, without being a box of crayons!
A logo that reflects who we are, what we do and who our target audience is.
Designs we like:
Design we do NOT like:
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Looking forward to seeing some great suggestions!! :)