The design should be clean and simple with a nice logo. I'd like it to be obvious this is about power/watts and cycling related (open to all ideas on how this could be done).
This is all about using technology and data to provide interesting insights to users. So the design needs to be modern but also fun. I'm not fussed on having much imagery - I want it very simple and clean so it could be easily identified in multiple treatments and sizes.
This should not replicate Strava or their colour/style in any way.
The logo will be used in a responsive website and mobile app. I will need a treatment for both scenarios.
There should be a logo without the brand name for use as an 'app icon' and a full treatment with the brand name. I do not yet have any designs or font defined, so you are open to use any option.
The logo should be relevant to the product by itself, without the brand name.
I will be following this up with an app/website design. If you can help with both that'd be great for consistency.