We provide personal training in a small group setting (10-20 clients in a session). What makes us unique is that each member is doing a workout that is customized to them. Our members progress through 5 stages or "levels" of workouts as they become stronger and more fit, hence the name next level. The concepts of levels, progressions, and customization/optimization are key to our brand identity.
Our primary customers are intelligent, and successful professionals (late thirties to late forties), and are willing to spend a bit extra for a cutting-edge workout that is individualized to them, rather than going to an inexpensive gym (we are $300-$350/month).
We want to present ourselves as modern, cutting edge, and forward thinking, while still maintaining some warmth and the feeling of a close-knit community. -We are a holistic product in that we not only offer workouts, but also lifestyle design, nutrition, and posture improvement. We'd like to explore ways to express that we are a product for your entire life, not "just" working out. Also, we are not a technology company, and do not want designs that are overly geometric.
For the logo we are looking for the following features:
**Our primary color is grey/silver (think apple), and our accent is a bright green. We are open to using hints of black, but do NOT want to explore any additional colors at this time**
**IMPORTANT! We do not want any images of weights i.e. dumbbells, or body parts i.e. an arm flexing, or people's bodies i.e. a stick figure**
- We strongly prefer a logo where the entire phrase is on the same horizontal line, and it's unlikely we will select a logo that is vertical, or where one or more words is below the others.
- We want our logo to be simple and elegant, that just has a little extra something in it. Examples of some other fitness logos we like are: