Note: Still finalising the name eg. 'Coastal Fitness' vs 'Coast Fit'. I've requested 'Coastal Fitness' as the main concept, but hoping to land on a typography concept that will work either way.
Branding should work with any colour, reversed, and as mono. If you are providing a full colour version, please also provide a white version on a dark BG - I'm planning to do either a large full colour wall decal on a light coloured wall, or white decal on a dark wall.
I'd like a modern brand based around custom typography and iconography / imagery if suitable.
Please avoid using cliche gym imagery eg. barbells, strongmen, flexing arms etc, unless you can make it work in a more creative / inclusive way.
I envisaged it without a slogan or tagline, but if it allows you to create a better balanced design then you could include "Est. 2018" or "Ngunguru, NZ"