I am starting up a network/website for sports enthusiasts. The company is young and fresh, completely dedicated to all sports, from the stats upwards! The team here is small but all sports mad. The personality our company is trying to get across is that we are dynamic, active but most importantly - data driven and calculated....
The target audience is people who are interested in discussing sports at all levels. Many people will be dream team enthusiasts, professional and social gamblers and dedicated sports fans. I also hope to attract dedicated sports professionals such as coaches, players, journalists and photographers.
I expect that many members will be males below the age of 40.
I require the logo to comprise of two things - 1. The word "SportShark" and 2. A picture of a Shark.
"SportShark" can be spelled all in capitals, but if in lower case, should reflect a capital "S" in "Shark".
The Shark should be gold to reflect money and success.
I want the logo to look classy and dynamic, a cartoon shark is ok but shouldn't look cheap.