Ether yoga is the first ever, modern community and content network for the yoga population. Founded upon the idea that community and relationships (with oneself and each other) are at the core of yoga, we enable yogis to stay connected to their yoga lifestyle at all times. The teacher and student relationship is able to extend beyond the studio, while students participate in an exponentially larger community of passionate yogis
We launch with a digital marketplace and community for yogis in 2016. Ether Yoga will connect the best yoga teachers with the millions of yoga students to make yoga happen anytime and anywhere. Students search a marketplace of talented yoga teachers in their area to host or join a private yoga class at anytime.
Ether Yoga will grow to be the first ever, true digital yoga community as we empower teachers to discover new students and harness the demand of the yoga industry. Our goal is to be the true connection for all member of the yoga business.
The target audience for Ether is the 21 million Americans who practice yoga. Based on this, we see our audience to be 70% female. That being said, there is a growing popularity of yoga amongst men. The Ether user will likely have probably be a working professional and have an above-average income, as they would be able to afford private yoga. Our prime target is the Adult 25-50 who is health conscious, eco-friendly, and practices yoga 3+ times per week.