LEVELl 11 is Coffee 2.0/Modern Coffee/Next Level Coffee/Future of Coffee/Enhanced Coffee/Supercharged Coffee/Functional Coffee.
Basically think of how there was regular Water and then Vitamin Water came along and took Water to another level. Or how there were regular flip phones and then the iPhone Smart Phone came along and took cell phones to another level. Or how there were sodas and then Red Bull came along and disrupted the Soda market.
LEVEL 11 is Infused with Herbal Ingredients for Functional Coffee Blends. There is an Energy blend for Vitality, a Focus blend for Concentration, a Skinny blend for Dieting, a Defense blend for Immune strength/Cold/Flu protection plus many more functional blends to come.
This product will be sold heavily online as well as a brewed as self serve coffee in a major Convenience Store chain at the Hot Coffee bar.
This Coffee needs to get et attention of Millenials, Gamers, Students, Athletes, Brand loyal Coffee lovers of Starbucks and other big Coffee chains. We are aiming to get the attention of these Coffee lovers by showing that LEVEL 11 is Coffee with added value and superior to other Coffees as those Coffees are not enhanced or functional and are just regular. Level 11 is Coffee 2.0.
Level 11 Coffee's messaging is comparable to how there is regular Spin Class and then there is SOUL CYCLE, There are regular cars and then there is TESLA, how there are clothing brands and then there is SUPREME.