We're a SF Bay-area-based internet company that is rolling out a new game for mobile phones that is all about getting together with your friends, and taking pictures of each other. It's a great way to share the fun of seeing friends and colleagues and preserve the memories, all while getting points and badges for accomplishing fun tasks and quests with your friends.
This is a brand that millions of people will see and interact with.
Our culture is joyous and vibrant, and we're looking for a great logo that expresses the joie de vivre that we and the players of our game feel. This is all about getting people out of the virtual world and into the real world, and building a cooperative spirit rather than a competitive spirit, so what we're looking for in a logo is something that is playful, spontaneous, energetic, addictive, and joyous. We're not afraid to try to change the world, either - imagine what kinds of social good you could do when groups of friends are motivated to go out and do good things for the world together!
So, while this is about checking in and sending fun pictures of you and your friends to each other, it's also about changing the world, making it a better place, and getting us all out from behind our keyboards to go have fun with each other!
The target audience are people who use a Facebook or similar social network, have a mobile phone with a camera and GPS, and have friends.
The target audience also are people who take a lot of pictures and upload them to facebook or other photo sharing services.
In general, that would mean that they're probably younger, more technology-savvy, and perhaps 40/60 male/female. These are people who love staying in touch with their friends online, probably use facebook every day, and are more likely to be single and going out regularly than their counterparts.
These people also like to compete with their friends in fun games, and use games like Farmville, Mafia Wars, and other facebook games. They are also likely to have more disposable income than most people, and more time to spend hanging out and playing games with their friends.
This logo should be easy to read at a distance, and needs to have a component that can be expressed as a square icon (for example, see the attached files of similar brands along with their square icons). It will be used in print materials and also as the main logo on every page of the splendoo.com web site. It needs to work at both large and small sizes. Some other companies that are tangentially this space are foursquare.com, gowalla.com, britekite.com, citysense.com, gypsii.com, loopt.com, plazes.com, yelp.com, flickr.com, picasa.com, and whrrl.com.
The logo should be fun, enticing, adventurous, clean, friendly, and inviting. The similarity to the word "splendid" is intentional. It should look good to native english speakers but also connect with people worldwide. There's a good list of logos (and fonts) that would make a good starting list here: http://fontfeed.com/archives/the-lo…of-web-20/
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg/png and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.
We're open to lots of ideas, and will actively participate in feedback as entries come in.
There's more work available, especially integrating this logo into further web design projects around building out the site and game, and we'd prefer working with one great designer who has a singular vision.