Tim absolutely nailed this logo! He creating a simple frog, which was actually not simple. It has many hidden images in it, including a water droplet (to fit our "flow" water bottle), a lotus flower (to convey zen), and of course the frog itself. The chosen font, with larger letters for the F and M, was so well done too! He was fast, accurate and great to work with. He clearly "gets" how important a simple logo can be!
- Curt Buermeyer
How Curt Buermeyer started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
This logo is for a line of mugs, tumblers, thermoses, and other drinkware. We're planning to have international presence, like Hydro Flask, Contigo, S'well or other stainless steel water bottle brands. We want a bit of a luxury feel, but not over the top. We like frogs, and especially "zen" frogs -- or a frog sitting with legs crossed, meditating. Or other "zen" ish frog ideas. (Please don't limit yourself to a frog sitting crosslegged meditating!) We just want this logo to be strong, visually memorable and convey top quality. If you have the ability to show the logo on a flask, tumbler, or large mug, that might help. (Search "Hydro Flask" images to see what we're after.)
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
Since a frog might be a nice animal to tie in, "frog green" would be good, but we also like blues. This a green company, meaning we want to protect the environment from one-time use plastics, and want people to use and reuse their Flow Mug to reduce landfill waste.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like that it has both the product name and the imagery. The colors are nice too.
We like frogs! This might be a little to whimsical or playful...maybe. But it's eye catching.
This also has a nice luxury feel. The "R"s are stylish, and the animal is very "strong" and just abstract enough.
I like the simplicity, but with creativity in the way the bird is presented.
We like that the human character is able to be grouped with the text (Hydro Flask) or separated. We will likely separate the two images on the bottle like Hydro Flask does. We will be trademarking the logos too.
We want the image to appeal to luxury minded clients, but somewhat playful is okay too. Frogs are an animal to consider incorporating. Clean, easy to read text, and memorable are key. We're building a brand where the logo and graphics are critical.