johnSQ got their new logo design by running a design contest:
Design a logo for our fast-growing fitness coaching app
Check out johnSQ's Logo design contest…
Kudos is a daily personal training service that drives the best possible results at an affordable price. Clients tell their dedicated coach about their fitness dreams, lifestyle, and preferences. The coach uses our artificially intelligent system to curate an ultra-personalized exercise, nutrition, and wellness program, which improves over time as we learn more about the client, incorporating the latest in scientific research and machine learning. Coaches check in daily via SMS to provide step by step workouts in our app, nutrition plans, and accountability. They are committed to making each client successful and are available 24/7 to answer questions and troubleshoot problems. Kudos is phenomenally successful, with the average client losing 14 pounds in the first 3 months and dropping 90 seconds on their mile run time.
-We get people in amazing shape via many means: weightlifting, running, swimming, playing tennis, eating well, etc. We are not one dimensional in our approach but rather tailor the approach to the client’s preferences and goals. -The logo needs to evoke fitness without solely focusing on weight lifting (or any other activity within the fitness world that limits the appeal to only those interested in a certain kind of activity) - The logo should be pictorial and use some icon to symbolize what we do. This icon should be usable in a standalone format for our mobile app, and also shown within a lockup with our name for marketing materials. -We want something that evokes getting in amazing shape -The brand should be aspirational yet accessible/ friendly to those who aren’t already in shape. We’re not just for performance athletes! -It must also be gender neutral -It should be friendly, comforting and NOT intimidating or challenging -It could be celebratory or aspirational Examples of logos we like: -One color with different shades, simple, clear shape related to product: https://dribbble.com/shots/1351248-Mojn-Logo-Design-Branding and https://dribbble.com/shots/712770-Clean-Energy (though we want the name written in the logo) -Like this overlapping color/ shapes: https://dribbble.com/shots/4343724-Logo-concept-for-VPN-service -Simple but clear message in the logo: https://99designs.com/brand-identity-pack/contests/create-branding-identity-payments-startup-804349/entries -Recognizable logo/ app icon: https://dribbble.com/shots/2738880-Skooby-iOS-App-Icon (though we want the name written in the logo) Dislikes: - Too busy: https://dribbble.com/shots/4132173-Dogs-Of-Logic-Logos - Ultra high contrast, vibrating, stressful colors: https://dribbble.com/shots/4507802-Mmmm - Too retro and doesn’t symbolize what the company does: https://dribbble.com/shots/760948-Layer-Cake-WIP
US$799 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
johnSQ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Really happy with the logo that 301 design created for us, spot on with the brief we gave. Communication was good, really easy to work with. We'll definitely be using 301 design again in the future and would recommend them highly.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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