annaluscombe got their new logo design by running a design contest:
Design a logo for Bia Protein - Whey Protein Powder for Older Women's Needs
Check out annaluscombe's Logo design contest…
whey protein for women
BACKGROUND: Bia was founded by Stratten Waldt with the intention of providing a high quality protein supplement for women. Bia is a protein powder and is made with 100% isolate - the highest quality protein available. Many women today don’t get enough protein in their diet however, most traditional protein powders are lacking - poor taste and consistency, low quality protein and ingredients. Bia was designed to help change that. Since launching Bia a few years ago, sales have been relatively slow. Anna was asked to help with a brand repositioning and redesign to more effectively market the end product. Creating the logo is step one. The current brand and logo look fairly basic and the product and associated value proposition lack differentiation. Bia needs to appeal to a clearer end user and communicate a more modern and elegant, yet relatable, brand image. Anna has hypothesised that there is a market opportunity for a protein powder targeting older women (50-75+). Older women suffer from age-related muscle loss, which leads to a host of other health complications. In general, there also aren’t many female-focused powders on the market, which align with more of a lifestyle positioning (ie not focused on weight training or weight loss). TARGET AUDIENCE: Older American women (50-75), both who work out and are healthy, as well as those who don’t but who aspire to make better nutrition choices. TONE OF VOICE: Smart, tongue in cheek, relatable, no-nonsense BRAND CHARACTER: Minimalist, modern, elegant, fun
Inspiration of brands / logos / design I think would work are here: https://www.pinterest.com/annaluscombe/bia-inspiration/
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
annaluscombe collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Really happy with the outcome. Ruby was great with understanding my brief and style. I am going to be recommending her to other businesses needing graphic design work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
A-1 Fitness provides fitness solutions, targeting participants of all age groups (early teens to senior citizens)
We are physical and mental conditioning Bootcamp. we get our inspiration from www.goruck.com. This is a gritty no-nonsen
Selling fitness wear, waist trainers, workout suits,equipment, teas etc I Will also incorporate an app to log the part
we are a Instagram based online coaching and training service specializing in both contest prep and off-season programs
APEX creates CBD and Hemp infused supplements for active individuals