Brand Characteristics: almost every real estate transaction involves a transition - leaving one season of life, or investment, and *aligning* with something better. A new life. Launching people into God-given purpose. A fresh start. Re-energizing. Decluttering. (sometimes very literally!) I want clients to feel like they are making a fresh start (newness), and yet "coming home" to a place they were always meant to be (timeless). In this business there are definitely undercurrents of major life coaching as people go through transition. Ultimately what matters is where people are meant to be, and secondarily the house.
Real estate firms are often named after people. I didn't want this one named after a specific last name. I named it to be flexible. But I also want something timeless, that in 10-20 years and a couple of generations from now, the name and brand will still age well. That men or women would be proud to work for. (not too masculine or too feminine) With a hint of sophisticated design.
We work with both high end AND low end homes. Need a logo that would look great in front of million dollar house, as well as a 100K home.
As a firm, we are strategic problem solvers. Cross trained in many different areas to help comprehensively and creatively problem solve. Strategy. Ideation. With Individualized attention to all clients to help them find customized solutions. In the business that is often referred to as "boutique".
I like timeless logos..
I love this logo: https://www.thealcoveapartments.com/
I love sothebys: https://www.sothebysrealty.com/eng/…lsrc=aw.ds
I like the Palmer House signs but not their website: https://palmerhouseproperties.com/
But the word Align has a different energy about it - may mean different colors .. I'm open.
I love green (I'm a gardener as well and love "new life").. however - real estate signs also have to have colors that stand out if placed in a yard, and anything green has to be done well if used. I wouldn't be surprised if that is why a lot of agencies use red in their logos - to stand out in yards - but I don't like red. I tend to love black and white because it ages well. actually - as long as it looks good in a yard, is timeless, and tells the story well - I can be flexible. I need someone to help me think “in color” to help communicate the brand.
Again, as far as marketing yard signs are definitely something to factor in. not just digital. people have to see your directional signs to get to a property! :)