We are a business-to-business technology & services company. Our customers are major consumer brands.
We need a logo for our new company Influentials.net.
(We did an earlier logo creation project a few days ago but decided that we'd like to go in a different direction, so we're creating a new project.)
The target audience for this logo are brand managers and marketing managers at major consumer brands (e.g. Coke, Ford, Nike, etc.).
Following are requirements and guidance.
-- The logo is for Influentials.net.
-- The logo must use the same or similar font as the attached logo. (The attached logo is our parent company.) We're open to trying all upper case, all lower case, or capitalized. But we're most likely going to want all upper case for the word "Influentials", then maybe the ".net" is lower case. Regardless, we're flexible on this.
-- The logo must use the _exact same_ three required colors as the attached logo. Dark blue and light blue are the two dominant colors, and red is the accent color. (Dark blue should probably be more dominant than light blue, and red is the least dominant.) Another minor accent color that is allowed (but not required) is a light gray.
-- Other than the two requirements above, we do _not_ want the logo to be like the attached logo. This means that we do _not_ want the logo to use the red "swoosh" symbol that is in the parent company logo. We're not looking for a "versioning" or an "imitation" of the parent company logo.
NOW, see the Requirements section for additional info about a symbol for this logo.
FIRST read Target Audience section.
We want to have a symbol that accompanies the logo. The symbol is meant to represent an arrangement where a brand (like Coke or Ford or Nike) is in the center. There are influential people orbiting around the brand, and each of those influential people has their own audience. So the brand's "power" or "radiance" is being channeled through each of those influential people, and out to each of the different audiences who follow the influential person. For a basic illustration of that arrangement, see the attached "sphere of influence arrangement" image.
To symbolize the above arrangement, here is a concept that we suggest you experiment with: the concept of "sphere of influence". So that would be some kind of sphere; maybe a 3d sphere. Ideally, you can see through the sphere's surface into the sphere, and it has something valuable in the center, like a shining star or a glowing orb (that's the brand). Maybe the sphere is emanating rays of light (that's the "power" of the brand). Maybe the sphere's surface is composed of individual nodes (those are the influential people), and each of those nodes is emanating that radiance or power outward (to the audience). If you need to use a different color to represent the brand's "rays", you can do so (maybe a whitish "sunlight" color).