I would like a logo that is relatively simple, but beautiful. Something that conveys clarity and subtlety and, perhaps, a light dash of whimsy.
My personal taste sits squarely at the turn of the last century -- where the English Arts & Crafts movement meets up with Art Nouveau. Nature-inspired themes and colors (warm yellows, greens, and reds) with a refined design. It would be great to have a logo that hints at that. However, I don't want it to be so style-specific that potential clients will think I don't work in any other vernacular, because I do. It's just that the combination of warm, natural, approachable AND elegant, feminine, and refined (with a dash of humor) would very accurately communicate my style.
Perhaps some of the colors, styles, subject matter on this Pinterest board will be helpful. It is, of course, just a jumping off point. I definitely envision something much simpler and more streamlined than many of these designs. But they do very much communicate my taste: https://www.pinterest.com/26defores…spiration/
Also, here are some logos I like: https://www.pinterest.com/26defores…os-i-like/
Hope that's helpful!
Also, please note:
Design must scale comfortably into 400 x 150 pixel size. It must be on a transparent background.