Completed contest

Design a charter school logo and help close the achievement gap

jhalberstam needed a new logo design and created a contest on 99designs.

A winner was selected from 56 designs submitted by 14 freelance designers.

56
entries
14
designers
1
winner

One of the designers who made it happen

Winner - :: scott ::
Working with ::scott:: was a great experience. I was concerned, never having sourced a design through a website, about what level of quality I would get. I had provided a fleshed-out brief and a lot of visual imagery, and didn’t want anything cookie-cutter or facile. I am working on a concept that is targeting an un-obvious demographic within a sector burdened by historical assumptions, and so the usual stereotypes wouldn’t work. It was clear that ::scott:: had read/interpreted the information and distilled/edited a wide range of inspirations into a clear design. It was a relief when I saw his initial submission early among the others, because he clearly “got it,” and had the skill to propose a design that would be flexible enough to hold up on various platforms/media and still retain an essential integrity to be recognizable as one brand. As we worked together, he was responsive to my requests, and it was a collaborative process. He had opinions about his choices for the various elements and justifications for those opinions, but was still open to trying and adopting changes. ::scott::’s entries led the pack the entire competition, and I am grateful to have found a designer of his caliber. Clearly he deserves his Platinum rating on this site.
- Anonymous

How jhalberstam started their logo design journey

Company name

East End Preparatory School

Overview

We are educators founding a new public elementary school in east Nashville. East End Prep will be a choice school for children from kindergarten-5th grade, serving the city's most disadvantaged youth. Our Core Values build the acronym SOAR:
Scholarship (value of hard work and an excellent education)
Ownership (the school belongs to parents, teachers, and children- we are a community)
Achievement (All children can achieve at high levels if given excellent instruction. Our culture is one of high expectations for both academics and character)
Respect (children respect themselves and others and build a caring community)
We believe that partnering with families is critical to student achievement. I tell parents that the road to college starts in kindergarten, and it will take a commitment and hard work from all of us, teachers, parents and students, to make the journey- but East End Prep will give students the excellent education they need to succeed in middle school and beyond.

Tell us a bit about who you are and the people you reach

We want to appeal to parents in our neighborhood as well as children. Specifically these are parents of elementary school children who are open to an option that is better than the traditional public school system. Charter schools are fairly new to Nashville, so we want to have a logo that the city will take seriously as a school and get a good feeling about.

Requirements

We are looking for a logo for our public, charter elementary school, East End Prep. The logo should include the text of the school's name: East End Prep or East End Preparatory School.

We like logos with hands, but it is not a must. Here are some guidelines:
1. Nothing childish-- it should be child friendly, but not cheap or cartoonish
2. Either the part or the whole has to be able to go on a uniform (upper left of a polo shirt)
3.The typeface should be clear, clean, bold, and crisp
4. It should feel warm and appealing

Here is our current logo on our website. We feel it is not child friendly or warm enough:
http://www.eastendprep.org/
However, we would like to incorporate the green from this logo into our new design. We are open to adding other colors to this as well.

Bronze package

US$295

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