andrew 7s needed a new logo design and created a contest on 99designs.
A winner was selected from 71 designs submitted by 23 freelance designers.
Defender Asset Management or Defender AM (registered domain: defenderam.com)
Logo Design for a asset management company providing compliance services to third party investment managers.
The company name was inspired by the founders passion for the Land Rover Defender, however this does not necessarily have to influence the design.
We want a professional logo with the target audience being sophisticated financial investment managers and investors. The design should be clean and minimalist.
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Greens: Growth, harmony and success.
Dark neutrals: Formality, mystery, exclusivity and luxury.
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