Defiant CrossFit (http://www.defiantcrossfit.com)
Defiant CrossFit is a new fitness community in Central Texas. CrossFit is a fitness method that is hard core, but scale-able for anyone and any age. Navy Seals, Olympic Athletes, and Soccer Moms all CrossFit and become phenomenally fit. It is constantly varied, functional movement, performed at HIGH INTENSITY. At a CrossFit gym you will not see exercise machines but rather, free weights, pull up bars, kettlebells, medicine balls, ropes, rings, bar bells and bumper plates. CrossFit makes elite athletes out of the ordinary person, it can be painful and brutal, but extremely addictive and fun! We get results at CrossFit and our athletes are our best advertising.
Our target audience is the average suburban Joe/Jane who may have been physically fit in the past but life has happened and they are now out of shape but motivated to do something about it. A lot of our clients are moms who have put their kids first and let their own health suffer. Its amazing to see them get into the CrossFit gym and start lifting heavy weights, doing pull ups, doing what they thought was impossible, and feeling empowered for the first time in their lives! One of my mottos when coaching women is "Strong is Beautiful." Our guys are rock stars and are achieving extreme fitness through hard work and dedication.
We need to make a bold statement in the community with a strong branding presence since the gym has only been around 6 months and is launching into a new facility in early Summer. Our website is http://www.defiantcrossfit.com my blog is http://www.heatherhodges.com and the CrossFit headquarters website is http://www.crossfit.com. This will give you better understanding of what CrossFit is and who our clients are and the kind of athletes we produce.
I love strong colors like black/red/gray. The designs that usually catch my eye are not symmetrical but rather grungy and imitate graffiti or tattoo art. I like splats, swirls, wings, fists, eagles and creative fonts. I would like a logo that has an icon as well as a creative way to display "Defiant CrossFit."
Our tag line is: "Defy Limits, Defy Time, Defy Gravity, Defy Expectations, Defy the Odds, Defy Pain, Defy Negativity, Defy Stereo Types, Defy Obstacles" "Defy them all!" "Are you Defiant?"
I look forward to seeing all your ideas - be as creative as possible! I will give feedback often and work with you closely so you don't have to wonder whether your work is on track with my vision or not! Thanks you guys! Bring it!