Great job, very responsive and a lot of creative high quality designs to choose from. Chosen out of 180 designs.
SImple and easily understood design from my instructions
- Amris Bamazruk
Thank you - logo design was great and easy to work with.
Designer paid close attention to the desired details and worked through several iterations as needed to get to a satisfactory final product. Also provided additional info and extras beyond the original project scope.
How ben.mc started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Crew Culture is a boutique fitness class. It revolutionises group fitness training by focusing on the rowing machine: sprints, team games, races, as well as stations like medicine balls, ropes, kettlbells. The class enables an intense training session that works the whole body, as well as incorporates a social racing and team experience that is a lot of fun.
The target market is primarily the 25-35 age bracket, with a focus on women who value exercise both for the fitness and aesthetic benefits but who also enjoy the experience of quality group training and who self-actualise through fitness brands (e.g. wear bold leggings by lululemon). There is a cross-over with men who enjoy challenging fitness especially the competitive racing element. The boutique fitness class industry generally has a skew to women (70%) however brands do not necessarily need to be 'feminine' e.g. Soul Cycle. Women in this space are looking for a hard but fun training experience and also respond well to gender neutral/masculine brands like Peloton or Barry's Bootcamp.
Crew Culture conveys collectivity, rowing, and playfulness through the alliteration of the words. The target market is women and men 25-35 who enjoy intense but fun and social training experiences, with a slight skew to women but this does not necessarily need to be conveyed in the brand.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Attached are examples of logos that I like within the fitness space and elsewhere. It would be great to see examples of incorporating a symbol alongside text, possibly an oar although I'm interested to see other options as well.