I am an online advertising expert and I partnered with a fantastic programmer and created a social media business helping people from executives to job seekers in having a virtual online publicist to develop/maintain their individual brand utilizing social media. We are a startup, funded the company out of our own pockets. Although we don't have a very big reward, we have a lot of upside potential for our winner in working with our clients.
Our target audience is: people who have no presence online and need to build their individual brand identity, people who have some presence online but need it managed, people who have a lot of presence online but need it maintained and monitored. This could range from job seekers to sales executives to movie stars.
We would love to have the logo incorporate something where social media meets personal brand mgmt but is cool, hip, up to date.
1. Abstract Font w/ Logo - Font with graphical elements or stand alone logo w/ font text
2. Nothing too elegant, no weird cartoons - we don't want to come across as being fancy or childlike. Anyone wanting to make themselves professionally known online uses us but so do those who are trying to clean up their image and find a wife.
3. The typeface should be clear, simple and bold. We want something that stands out, something that immediately people recognize and "get it". We are not a social media site but we use social media. We are not a publicist for the rich/famous either. We are the publicist for anybody who wants to have a great and known identity on the internet.
Examples of some logos that we like:
eden, zipliner, glowe, twiint, ignite createive, moodboard, blue geraffee, sparrow
Examples of what we are trying to avoid:
farmdog, twentyfive92, adamduncan, cofffeebreak, feedburner, bahia residence
Please feel free to experiment with colors!
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo