Smart WiFi powered by Less Networks
Smart WiFi is a product for small-medium sized businesses to help them offer free WiFi to the public. Our target market is the Food industry/ Coffee shops, Restaurants/ bars etc. However, our product can be used by any business that wishes to offer WiFi to the public.
The reason our product is called SMART, is because our WiFi has lots of features that off the shelf routers simply dont have. You can read more about it on our (soon to be redesigned) website. http://www.lessnetworks.com.
While our product is technology based, we will be producing signs for the WiFi customers who will place these in their coffee shops and on their windows etc. Therfore, we want our logo to have a retail friendly feeling.. more hip and modern.
Our target audience is two fold. First, we have our customers who are as mentioned businesses such as bars, coffee shops, restaurants, small hotels etc. Secondly, the general public visiting our customer's businesses will see the logo and graphics. The look of our logo needs to dance somewhere in between. We dont want an overly "corporate" feeling but we also dont need a complicated over the top trendy design.
thats a challenge i know. good luck.
To create a single icon which combines the idea of SMART and WIFI.
here are some starting ideas for imagery.
Man with wifi waves coming from the head
Brain with wifi waves
Traffic Signs (think about icons on public signs, like bathrooms, street
The logo should be simple and iconic in nature. The concept needs to be understood in seconds with clear and easy to read fonts. The idea of a person or person head/face being integrated is strong suggestion from the company bosses.
Corporate Colors are Orange, Grey and Lt blue. However, flexibility with color is encouraged, tho the use of orange in some degree would help tie the smart wifi logo together with our corporate image.
The words : SMART WIFI , powered by less networks must be included but not necessarily as part of the logo.. but as a compliment to it. the less network logo font is VERDANA and can be seen on our website. the CIRCLE with less than sign is not to be used.
We are looking for vector images (which seems obvioius, but gotta say it ;-)
We appreciate your help on this. We know this is difficult work and we look forward to seeing your creativity in action! Please note that we will not shy away from sophisticated ideas and concepts. Future work may be available as our website etc need design help!