AJ Clarke got their new logo design by running a design contest:
Creating a Thunderstorm for Akorakali (Logo Design)
Check out AJ Clarke's Logo design contest…
Art & Design
Akorakali is a web design think-tank dedicated to innovative research and content driven brand and website creation.
Akorakali is an Arawak (native tribe of the Caribbean) term that signifies thunder/thunderbolt/thunderstorm. It was also selected as it incorporates the CEO’s name (Aliko). In this vein, the design of the company’s logo must include a thunderbolt and/or thundercloud. The colours (dark blue – black/purple/silver) were chosen as they convey a storm brewing – parallel to the idea that Akorakali is a powerful, brooding think tank. Given that the word “Akorakali” is long and may be difficult to incorporate into a logo, “Ai” is an acceptable shortened version to represent the company name. Update #1 - We are pleased to see some beautiful entries, however please be creative, especially when incredibly popular designs like the Winamp logo already exist. Update #2 - The attached handdrawn logo is just a suggestion and one possibility but please do not let it limit the creative direction of any entries. Update #3 - As implied above, we are hoping for an "emotion" of storminess. Perhaps in the shading of the cloud, or the jaggedness of the bolt etc.
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
AJ Clarke collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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