One of the few designers that actually took the time to try something different and create something unique! A true artist. It took us many attempts to find a logo and we are lucky to have find this designer.
- TeamGoodPeople Creatives
excellent designer. il a su nous aider dans la recherche de notre logo et a su s'adapter à nos demandes. Il a été très disponible. Merci à lui.
How christopher.m.doherty started their logo design journey
Who are you known as?
Chris Doherty Fitness. That is the name of my business, though I think the logo should be able to exist without the name if need be, and also include it in certain situations. ChrisDohertyFit is my instagram, twitter, Facebook and preferred user name for social sites.
What’s your company slogan?
I don't think it should be featured in the logo, but for the sake of helping with design ideas, my "slogan" so to speak is "Unleash Your Inner Athlete" but with the flexibility for the verb to be removed at any time and just feature ______ Your Inner Athlete. Kind of similar to what FitBit is currently doing with their campaign. My focus, however, is on "improving" "enhancing" and helping people to "find" Your Inner Athlete
Tell us a bit about who you are and the people you reach
I am both an online fitness trainer and in person trainer with a very upscale, luxury clientele. My former logo, which I have attached, I think worked well for awhile, but it conveys more of an industrial/Crossfit style that while purposeful, I think is too confusing and not minimalist enough to convey the type of brand I am trying to become. When people see Chris Doherty Fitness, I want them to think high-end Cosmopolitan where my training style can be viewed as Crossfit, not a Crossfit brand that is trying to be high end. Sheik, minimalist, sharp are some words I would describe for what I want it to be. The font is very important, as is the design which should obviously have fitness undertones, but not feature cliche symbolism.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Light neutrals: Purity, balance and sophistication.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards