Simona is creative and helpful. We appreciated her ideas and her professionalism.
How jaxonlc started their logo design journey
Who are you known as?
Lean for Life
What’s your company slogan?
could be, but not set on it yet… "Lose Weight Live Free"
Tell us a bit about who you are and the people you reach
We are a weight loss coaching business, our target audience is 80% females and those looking to loose 10-30kg. We also have a product line that is associated with weight loss products.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Our closest competitors would probably be Weight Watchers. This is a re-branding logo creation and our last logo was red, white and blue as we use to be associated with a fitness facility, however as we are moving solely into the weight loss industry we wanted to take our logo to be all blue. Form research 90% of health club associated logos are red and 90% of weight loss associated logos are blue. I feel the blue symbolises new, fresh, hope. I have attached some logos from the fitness industry and some from the weight loss industry. My preferred logo in the fitness industry are Jetts, Goodlife and Fitness First, in the weight loss industry it Weight Watchers #1 and Michelle Bridges #2.