Designers: Absolutely NO use of a camera clipart in the design submission. If you want to integrate elements of a camera (e.g.) lens, aperture, etc. then go for it as long as it is not cliche and adheres to the rest of the brief.
Primary use of the logo will be digital (website) and social (instagram and Facebook) as well as traditional such as business cards.
Would like the option to be able to use the logo to watermark photos so if there is an opportunity to develop a logo that includes both the word and a mark/image that would be ideal.
Typography - tight, clean and classic and simple, masculine.
Style: think of a mash-up of premium but simple, simple but not dainty, masculine but still mass appeal and not too "aggressive", classy and not cliché or too dated and old.
Colours: black and white, greys, silver.
Tagline: am still working through final tagline. Either keep tagline off your design submission or incorporate into the design a placeholder option like "YOUR TAGLINE GOES HERE". Either option is acceptable.
Am trying to shoot primarily in black&white, capturing the human emotion of struggle, joy, pain, defeat, failure, celebration, excitement, etc. See file for photography style this logo will represent.