This is a 'boutique studio' fitness centre for women - there is a strong preference by the clients for group training sessions, and the sense of community and support. We DON'T envisage having an image of biceps or other 'body building' extreme fitness imagery. This place is all about helping the 'normal' person feel great about themselves, and group training is designed by the trainers themselves, hence the trainers are heavily invested in it and have enthusiasm and passion for what they're doing.
The studio offers a single, no-frills membership, which provides everything you need and nothing you don't. Hence it's all about great value.
Keywords suggested include: strong, tenacious, determined, real, unique (valuing the individual), magnificent, together, 'cluster of diamonds', symmetry/balance (in life), beauty, community, support, diversity, respect, warmth, valued, holistic.