RPM Pilots is to become a lifestyle brand mainly focusing on creating on its own watches to start.
The environment is the one of café racers motorcycles, “classic” sports cars, track days, iconic gentlemen such as Paul Newman, Steve Mac Queen (the King of cool as they call him), James Dean … etc..
Existing brands that are meaningful in this segment are Belstaff, Barbour, Deus Ex Machina, wrenchmonkees, Triumph, les Ateliers Ruby to name a few.
The brand will have a vintage inspired look with a touch of edgy modernity, focusing on movement-motion, generating emotions.
Black and white, Strong contrasted colors, raw images but also clear detailed photos will be represented… The mission: consistency in the RPM look but very aesthetic.
Our target group is a Tribe and quite a large one: The people in love with this world of cool, pleasure drives, machines with character, with a soft spot for the vintage 60’s look but most importantly who have as a passion for driving their machines, going on road trips, track
Expectations regarding the logo:
1. The overall logo should integrate the name of the brand but ALSO an emblem
2. The emblem itself should be able to stand alone. For instance on a watch dial, on a T-Shirt, on a car
(RPM: revolution per minute – high rev’s in a racing vehicule)
There is not yet a main focus on either RPM or Pilots. This will be decided with the logos we receive.
Thank you all for your participation.