Create a stunning new logo to be used for new program launch

Connect2Clients

What is Connect2Clients?
Connect2Clients is an advisor marketing tool offered by the Cetera Financial Group to its financial advisors (more than 9,700(1) independent financial professionals and more than 500 financial institutions nationwide). Connect2Clients is a relationship management tool which allows advisors to send customizable marketing materials via email and card delivery to clients and prospects. It’s all about making personal connections, consistently delivering messages to their target audiences, easily activating marketing solutions with minimal manual work. We provide them with a content library and all the customizable solutions they need to make that connection.
Who is Cetera Financial Group?
Cetera is one of the nation’s largest families of independently managed firms, which is focused on serving the needs of investors with best-in-class solutions, including award-winning and innovative technology and advisor programs, like Connect2Clients. Cetera Financial Group Advisors maximize their growth potential by leveraging Connect2Clients, a turn-key marketing program designed to help advisors build, ignite and grow their business to new heights through strengthening personal connections.

We are currently working on a new technology for Connect2Clients and want a new look that can visually depict “connecting”. We want it to be modern enough but suitable for the corporate world. We are thinking we want a little graphic next to the Connect2Clients text.

Whitney is the font Cetera uses with logos. I think there are about differnt styles you can use with Whitney?

We like the letter mark logo style but not as the full logo because we need it to say Connect2Clients...a graphical depcition of C2C (and the concept of linking) may be an option as a graphic next to the text or a way to play with the word Connect2Clients. We often refer to Connect2Clients as C2C.