Our organization provides body transformations (weight loss and fitness) and mindset coaching services to office workers.
Our ideal client is between 35 and 55, particularly health conscious and has a medium to high income (salary in £40k range). They enjoy a challenge and are competitive but have compromised their health over the years in pursuit of career, family and social life. They are an extremely social person and develop relationships with all sorts of people.
In the same way as a decathlete must be successful across a number of disciplines, deskathletes juggle many competing goals.
Deskathlete is about putting health first, returning to simpler ways more primal in nature. Eating more natural unprocessed food, moving in a variety of ways that are closer to nature and building movement skills in the same way a child does. Pushing, pulling. Squatting, lunging, running, jumping, throwing, kicking, Crawling, inverting, rolling - playing. Escaping the daily monotony of a desk job.
Deskathlete is more about health than physical fitness, but the attainment of more fitness means moving further and further away from sickness.
***our clients are more sporting than gym goers and not interested in bigger biceps, no 'gun shows' please!***