Logo Design for fitness & nutrition subscription online business. My
business fits within the health and fitness industry. Specially the
health and fitness market that caters to people wanting to improve
their lifestyle, at a low budget.
Company Name: Body confidence, by Ryka
Restore Your Confidence
Regain your Body
This is a newly established company, which has not yet conducted any
business. This online subscription fitness and nutrition advisory
website aims to bridge the gap for those who want a personal trainer
but cannot afford a personal trainer on a weekly basis. They have
tried many ways to lose weights on their own but are not getting any
results and their bodies are not changing. They feel uncomfortable,
demotivated and do not want to go to the gym because they do not know
how to use most of the equipment in the gym.
Busy Females aged between 20- 40. Office workers, career focused,
understand and value the importance of exercise, and health however
is not their top priority. They are self-conscious not only because
how their look may affect their career, but as an aspiring woman,
want to be envied.
They are most concerned about the toning of their arms and stomach.
The logo needs to incorporate all these aspects and use the colour
that would appeal to the target audience. I would also like the idea
of using a venus symbol and a dumbbell (please see example attached)
but it is not important.
The logo also needs to convey the feeling of success, sexiness, fun
My preference is simple, professional but also playful.
I also need a social media icon.