The contest is still WIDE open and we are hoping for different submissions that will fit our taste better! Please feel free to explore many different possibilities and ask questions as needed. Please do not include a STAR in your submission, as our main competitor uses this symbol for this branding. We would like a SYMBOL of some sort, just not a star.
Attached is our current logo. We are fond of this logo but it's just too long & can be difficult for people to understand. There's also images of our T shirts, pictures of the gym & pictures of ourselves, so you can get a better feel as to who we are & what our style is.
Also attached are examples of CrossFit logos that we really like. There's also an entire folder of CrossFit movements so you can have a good knowledge base of what equipment we might use and what sort of movements that we may perform. Any of these things could be used as a symbol for branding to go with the logo.
The most ideal scenario would be to have a fitness related piece of equipment or movement that is easily recognizable by the laymen and can incorporated into the logo. I.e., a kettlebell, barbell, athlete running, jumping, deadlifting, squatting, Atlas holding up the world, etc.
We value clean and sleek! We will heavily favor clever ways of integrating what we do into the logo (like the firearm company did, the wolf company did, and the nest company did) and we like easily read block style letters or an InstaGram font called "Grunge".
Why we are changing our logo is because the current logo is too long for merchandise, posters, etc. We need a more consolidated, sleeker, design. Tag lines around the logo are certainly positives and will be considered.