Our program is a personal transformation experience so a SIMPLE & SMART logo that can capture and illustrate this concept would be a great design.
We are looking for something that represents positive change and transformation. We like the idea of including a greater than symbol (see uploaded images) but are still open to fresh new designs.
Not sure if this is necessary information but the logo design will mostly be used digitally but also as a decal for physical products and embroidered on clothing. Please take this into account when designing. The simplicity is also important.
We would like to steer away from leaves and butterflies in the logo if possible.
This brief should just be a starting point, please get creative! Feel free to show off your creative side and wow us! We are open to concepts and just looking for the right look and feel for our logo.
Please know we sincerely appreciate all the hard work and effort that goes into the logo creation and design process so we will provide immediate feedback to all logo submissions to give direction for revisions and new submissions.
REMEMBER: SIMPLE & SMART, Less is More!