Our target audience is typically retirees (baby boomers) but should also appeal to younger potential clients (x generation). We would like to appeal equally to both sexes and want all our customers to feel part of a club, relaxed and confident in the service.
We would like the logo to be clean and classy but with a sense of fun. A few things to note:
1.No cartoons - we want the design to show adventure. It is a vehicle company so the logo could include an abstract drawing of a motorhome/campervan that would become recognisable in addition to the company name.
2. Not too pretentious - we don’t want the design to look traditional. The company image is of a modern, efficient business with customer service the #1 priority.
3. Typeface should be clear and simple - again no traditional cursive typefaces
4. Colours need not be too conservative – the colours should be bold without being flashy but can include a touch of fun factor.
5. I would be interested to also see the company’s slogan form part of the logo but it may not necessarily stay if there is too much text. The slogan is “my van…your adventure”