In my practice, I want to focus on the part of estate planning where my clients will not only consider their assets or property, but also consider their legacy that they are leaving for their loved ones. Clearly, there are tax reasons, etc. to plan for you death, but I hope to help my clients also focus on their legacy or statement or beliefs that they would like to communicate to their family as part of their will or trust documents.
I have been a stay-at-home Mom (3 kids) and am going back to work. Many families in our same situation do not have estate or guardianship plans in place. They are too busy driving the kids to practice!! So I am trying to reach out to that group.
I love doing this more for the relational aspect of it and believe leaving a legacy for your family is very important. Legacy is the word I keep going to.
Also, clients will be older - those feeling closer to making end-of-life decisions. So I don't think I can get too cutesy or edgy with that group. Also, with the aging population, this group has potential to be a large part of my client base. I also provide medical directives and powers of attorney as part of their estate planning package.
For probate, you are dealing with a family who has just lost someone so that is a tough situation as well. This is also a ripe time for conflicts between family members.
My personal aesthetics are clean lines, modern and classic. I am in my own practice so I think my logo can reflect that - not a traditional stuffy law firm. Hope this helps. :)