I want a signature mark in addition to the word Giftio. Something that can standalone (like the use of the O) outside of the word as it works between different fulfillment areas.
Giftio is an online wedding registry that flips the entire model of registries on it's head.
It will be very experiential, very personal, extremely branded, and it allows total "post-wedding" management of your registry.
I do see this having a great attraction to gift-buyers. It will be very easy (Amazon-like) for them to purchase gifts, and i also see it not always being all wedding so I don't want it to be overly wedding-like.
Our target is the 30-something bride -- independent, lives on her own first, self-worth and has a lot of what she would typically register for. She knows what he wants and is attracted to great brands. She's not cheap. It's about experience for her, and she's willing to spend more to get what she wants to and feel specialsl.
Giftio is the gift. (It's happy, niche, special -- think of it like Cheerios or Zappos)
The tagline is Registry Reinvented.
Sub tag is Shop. Dream. Decide.
I have colors and fonts in mind that you will see in the documents I've attached, but I'm not stuck on any one thing at this point so don't feel like you need to work with what I have.
What I will need first-
A logo - what does Giftio look like. Typetreatment with some type of iconic image (preferable the O -- unless a present can be crafted great and doesn't look cartoony.
The letters should be easy to read but have a solid look to them that leans on the feminine side.
How does it stand on it's own -- is there an O of sort that can act like the Target for Target? I've added an idea here -- it's not perfect.
Tagline incorporated. Registry Reinvented.
Any other brand elements that you feel are key.