This designer was very creative and "on target" with what I was looking for. I highly recommend his work.
How STEVEPAL started their logo design journey
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My client , PaveMaster, does blacktop, asphalt paving. Most of the work is done for commercial building parking lots.
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Note: the original requirement from client is below. I've extended the contest an additional 7 days. The client liked many of the first designs but wanted to see if we could come up with some additional ideas. They actually pave commercial parking lots and not streets or roads. I am not sure how to portray this but hopefully some of you experts can come up with something. My plan is to guarentee the prize before the end of the contest so looking forward to your ideas.
original comment below:
Since the client does blacktop we feel we would like to incorporate a road somewhere either in the logo or as a symbol next to their name.
Maybe a road on the letter 'V' in PAVEMASTER
letters should be in yellow - but if you feel differently we are open to suggestions - maybe pave in one color and masters in another. we don't want it to be too 'cartoony'