A go to website and blog that has fun activities, eating, restaurants, cool things to do in South East Queensland, Australia as well as international places that we've visited for business eg LAX, NYC, New Orleans. From a biz (business) perspective, conference notes, trends, real estate and franchising information. Refer to the website (http://funbiz.coco.com.au) where you'll see on one side a glass of champagne in my hand and on the other side a brief case. So ideally the brand would be seen as partially fun and partially business.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
Representing trends from the internet including gradients, rounded corner etc.
refer website (http://funbiz.coco.com.au)