How DuMa Chinesisch started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
DuMa Chinesisch is an educational institute that offers Chinese (Mandarin) courses to children and adults in Switzerland. It also offers business and cultural seminars related to China.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
"Duma" originally means “Formosan Black Bear,” which is also known as the white-throated bear (http://en.wikipedia.org/wiki/Formosan_Black_Bear). Originally the bear is black and has a white "V" character on its neck, I am open to other suggestions if it goes well with blue and green, which are the primary colors of the website.
I would prefer the image of the bear to be “implicit” (not too explicit, because my clients include both children and kids, and I don’t want the logo to appear childish); however, the "V" character on its neck is essential.
My target clients are adults and children; therefore, professionals, companies, and parents are those who will view my website. The logo should be serious, professional yet fun and playful.