CookingNation will be the authority website for all things cooking. It will be the first of a series of websites around hobbies and topics using the word "Nation" in the corporate identity/brand (as in PhotographyNation, New York Nation, GardeningNation, etc.). The winning logo will have design/scale to accommodate "XX Nation" where the category/topic changes but your Nation identity/logo remains constant. (see: Yahoo! Autos, Yahoo! Finance, Yahoo! Movies, etc. - the Yahoo is the branded element (your logo) and the category/topic name changes)
The CookingNation website will contain a recipe database, twitter feeds, feeds from popular cooking websites (Chow.com, Gourmet, Living, Cooking.com, epicurious.com etc.) and other related content. The website will be highly social/sharable and be specifically targeted to the Facebook audience.
An abstract shape or symbol is used to convey the values of your business.
Letters/initials from your business name are used to create a logo.
Representing trends from the internet including gradients, rounded corner etc.