Will-i-am got their new logo design by running a design contest:
Create the next logo for "BF" or "Bf"
Check out Will-i-am's Logo design contest…
"FACE IT - BUCKLE FACE". At times I will choose to include or not include this slogan with the Logo. Please make the letters as attractive as the logo, if I decide to use them alone as well.
Art & Design
The product is highly modern with a technical and fashionable consumer orientation. The product is initially accessory based.
Logo types to explore
My intent is to have a trendy, modern, ruggedized logo with an always current feel. I'm being playful with the "Bf" characters, making the "Bf" obvious and legible, but at a certain angle it made out to be a face (or maybe not). The rugged edges or the "B" about looks like a pair of old-school black plastic frame glasses. The "f" smooth edges resembles a nose/mouth. Eventually I would like to develop a character mascot out of the logo. Also, I would like the logo to have a raised look, as it will be made for a 2-D to 3-D object. There are 3 colors: Black "B", red "f", black background, with a hint of yellow outline. I'll experiment with alternate color variations later.
US$299 Bronze package
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Will-i-am collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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