Create a modern, hip, yet professional logo in a dull, archaic, boring insurance/financial industry

PHG

Protect Help Give

We are an independent retirement and insurance company and our goal
from our logo is to convey a sense of professional, modern, hip
company.

Our WHY is straightforward. We wanted to be able to help people for a
living through our retirement/insurance services. We want to have fun,
be ourselves, and earn an incredible living. Our biggest
differentiation through the experience and relationships we build with
clients and our agents.

HOW - We work in middle market America clients. We are not the NYLife
or "registered investment advisor" or wealth planners of the world
that chase the top 1% wealth earners. We are all about working with
your every day family. As well, we are always recruiting top talent in
the 26-42 year old age range of professional sales people so a logo
and brand has to appeal to both.

WHAT - we are a insurance and financial marketing organization
recruiting talented sales pro's across the country. From a product
differentiation perspective - our products are different than the
stock brokers and financial advisers as all of our products are
guaranteed and we don't charge fee's.

Inside of the logo I would like PHG and the words "protect, help,
give" and then outside of the logo would be the rest of our company
name which would be "Independent Insurance Services"

Is it possible to get variations as I would like to have the logo as
is and then the logo with "independent insurance services" included
would be great.

IF THERE WERE TO BE A SYMBOL WE WOULD LIKE IT TO SOMEHOW REPRESENT
PROTECT, HELP, GIVE, OR ALSO OUR CORE VALUES WHICH ARE HARD WORK,
RESPECT, GRATITUDE, LIFE STYLE, AND RELATIONSHIPS.

Lastly, and as simply as I can describe - this logo is about a group
of guys that are ordinary good dudes, who like to help people, and
earn a great living, and have a lot of fun...and we are doing it in
an
old stodgy, negatively perceived industry from a consumer and
employer
standpoint. It still has to be professional enough as clients trust
us
with their money and families.

I need the logo to encapsulate all of the above mentioned info at the
client and employment level. I hope this makes sense - a little word
vomit...but feel free to e-mail or call me with any questions

Thanks,

Chris Reid
916.718.0601