Create luxurious & striking logo for financial services site for Black Millenials

Wealth Noir

Wealth Noir is a financial literacy blog / website, aimed at high-income Black / African-American millenials. We represent a new wave of the financial services industry and need to reflect this in our logo. Logo should be striking, modern, and simple (1-color). Our site is http://www.wealthnoir.com.

The target demographic is sophisticated, ambitious, luxurious, and urban. They strongly identify with being African-American and want services catered to them. They are millennials, 25-35.

The logo will primarily be used in the header of the website. We are looking to create a strong brand around personal finance for African-Americans. The logo should be striking, but work on top of a news & info site.

The site's background will be white, so the logo much look good against a white website. Generally, I prefer designs with green incorporated.

The website is http://www.wealthnoir.com. Please look at it to understand the mission and company better.

I am a fan of good typography and text based logos, but like simple and unique icons that can stand on their own without text and stay memorable.

Attached is a simple logo for current use. We are not keeping the "est. 2016" tagline. Also are examples of other logos I like.

I like strong animals tied to Africa, Lions, Panthers, Rhinos.