The branding should reflect the company's concept as a whole which is to perpetuate and educated people on safe and responsible practices and what is known as "harm-reduction" in recreational circles.
Althought the rave and festival market is generally targeted with flashy, colorful, distracting designs akin to the light shows at raves, I want Roll-Pak's branding to reflect a calmer, more grounded, professional, "safe" feeling. In the hectic world of a rave or festival, I want the product's design to match its function: to give people a secure and trustworthy feeling knowing that they are taking steps to practice moderation and risk mitigation. I envision the rest of Roll-Pak's branding to reflect this idea of stability and quiet strength, an emotion one can turn to when feeling anxious.
The product is intended to physically rejuvinate an individual as well, I envisioned possibly the O in the logo to be a counter-clocwise circular arrow to symbolize the act of "rolling" (being under the influence) and rejuvination. This is just an idea and by no means a requirement at all. If a skilled artist is interested in the concept, then by all means.
Of course if there are different directions and interpretations that you envision, I am open to them and actively invite them!
EDIT: I'd like to see some bolder designs that are more than just small edits to text. I'm not against seeing some 3D shaded designs and more creative uses of darker, "bolder" color schemes. I envision the logo to be against a white or black backdrop in order to kind of create a certain "mystique" simplicity to the design: À la Apple (sorry) or Nike Combat for example. Please refer to some of the sample logos I chose. I'm also attaching a concept logo I made. Don't build off of it too closely, but I am showing it to loosely convey the feeling through color of what I want the branding to resemble. Hope this all helps!