We need a striking logo that captures:
1. Connecting Community
2. Holistic Medicine as a part of the spectrum of medicine
3. Reliability / Validity / Credibility / Professionalism
Creativity is encouraged as long as the primary ideas above are reflected.
The logo can be graphic only, or include Better Medicine in the design.
We like traditional symbols that help support the professional nature of medical practice, but do not want to be too tied to the restrictive nature of standard medicine. Airy-fairy, new age designs are discouraged.
i.e. We like the caduceus, but in a somewhat more stylized form that implies the expansiveness of alternative therapies (see attachment)
One idea was to have the staff of aesclapius held by 2 or 3 different hands symbolizing community (but we are open to others)
Color scheme is open, but consideration should be given to red/white/blue to reflect the national nature of the site, or colors commonly used in medicine: green, blue with a counterpoint color of yellow/orange or other
Design should be Clean appearing and be able to be translated to single color on white for economical reproduction.