Hello designers, I would like this logo to evoke movement and activity, as well as strength. Our company is all about empowering endurance athletes to train longer, faster, and harder for increased endurance gains and maximized enjoyment of life. Our product is designed to help athletes break through "the wall," which is when local glycogen stores in your muscles get used up and the athlete starts to feel tired. I would like the logo to be approachable and pleasing to the eye. One idea would simply be a distinctive "e" for Enduroblast with the full name (Enduroblast Supplements) beneath it, with a running person somehow incorporated into the lettering.
This logo will be used in a variety of different places, so I'd like it to be versatile as well. For example, we will use it on the product label, the website, and any other publications our business puts out. This means it will need to be able to scale bigger and smaller well while still being legible, and will need to be compatible with CMYK printing processes. Also, I would like it to have enough contrast that if it needed to be printed in black and white, it would still show up well.
Thanks, looking forward to seeing what you can do!