Completed contest

Create Logo for a Real World Apps Store

22ndcentury needed a new logo design and created a contest on 99designs.

A winner was selected from 161 designs submitted by 40 freelance designers.

161
entries
40
designers
1
winner

One of the designers who made it happen

Winner - Shamgar Tracts
Shamgar Tracts produced a great idea off the bat and was flexible with the tweaks we wanted and the file types we needed. It was a great experience and I would work with them again!
- jackie.danielson

How 22ndcentury started their logo design journey

Company name

Apps Cafe

Overview

Apps Cafe is an exciting new retail concept that introduces digital products (mobile apps, games, videos and more) into a retail environment.

The Apps Cafe is:
- A place where the physical and virtual collide.
- Technology and Digital focus.
- Forward thinking.
- Social. (Making solitary behaviour a fun, social activity)
- Welcoming.
- The Convenience Factor, making it easy.
- Coming together of activities/an Infusion.
- An inspiring space for like minded passionate people.

When looking at the logo/brand identity people should feel that it oozes a welcoming, friendly vibe they would like to investigate further, be part of.

Tell us a bit about who you are and the people you reach

Target Audience
Broad target audience, balanced male/female appeal; age range 18-44 - ABC1.

If Apps Café were a city it would be: Amsterdam, London, Milan, Melbourne
If Apps Café were a band we’d be: Gorillaz, The Black Eyed Peas
If Apps Café were a fashion label it would be Marc Jacobs, Tom Ford, Miu Miu
If Apps Café were a meal it would be Tapas, a melting pot of different flavours and complimentary dishes

Requirements

The Apps Cafe logo must be timeless - a recognisable icon that communicates the intrinsic values of social interaction and future technology; a mark that is extensible and can be applied to future sub-brands and categories.

Make a social media icon, think Web 3.0 - app-y.

When looking at the logo/brand identity people should feel that it oozes a welcoming, friendly vibe they would like to investigate further, be part of.

The Brand Design
- Modern.
- Clear.
- Creative yet clean, not overcomplicated.
- It should be futuristic, whilst still relatable and relevant to today. Less geek, more chic!
- Appeal to both sexes (broad target market 18-44)
- Fun, engaging.
- Social not corporate.
- Smart, switched on.
- Broad, global not limited to one service. More lateral than ‘does what is says on the tin.’

Brand Integration with 22nd Century
Logo must sit comfortably with other 22nd Century brand identities (see attached images)
Colour scheme needs to be complimentary

Logo Applications
The logo must be able to scale and support the following applications:
- Retail Signage
- Printed Letterhead
- Marketing Material
- General Documentation
- Promotional Goods (T-Shirts/Mugs/etc)
- Website
- Mobile App

What We Don’t Want:
- Obvious ‘coffee’ related themes (i.e., coffee cups, steam motifs, Starbucks look-a-likes, etc.) – this is not a café in the traditional sense.

Bronze package

US$295

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Deliverables

AI
EPS
PDF
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