This is for a new brick-and-mortar retail business in Nashville that caters to individuals interested in improving their health using state of the art exercise equipment that objectively tracks and quantifies their strength and progress. The business will also offer coaching (health, nutrition, fitness, bio-hacking, executive, life, mindfulness, productivity, high-performance, etc.) and health supplements as well as other tools to help clients hack their health.
The target audience is people without enough time to exercise, people intimidated by exercise or not sure how to start, people frustrated with their current routine or lack of results, elderly wanting to improve health or build bone density but worried about the safety of traditional gravity-based weights or range-of-motion risks with machines. Some people are already happy with their current exercise program but would like to be able to focus more on: yoga, pilates, hiking, distance racing, swimming, etc., but the need to fit in resistance training or cardio becomes an obstacle. Some people may not understand the wide range of anaerobic and aerobic health benefits resistance training provides.
Quantify Fitness. In God we trust, all others bring data. We will provide an objective and quantifiable way to exercise and improve health. Using proven equipment to help customers, regardless of health and fitness backgrounds, safely bio-hack and improve their heaThe gym will be using ARX machines and not much conventional equipment so the ladder doesn't really fit. lth and fitness in the least amount of time, aka the minimum effective dose. A typical session at Quantify Fitness is once per week and will last under 15-minutes. The result is maximum results with minimum wear and tear on joints and minimum wasted time.
We will be using ARX machines (see Arxfit.com) and not much conventional exercise equipment. The vibe is all about bio-hacking and getting the minumum effective dose, least amount of time to get the best results.