Tell us a bit about who you are and the people you reach
I am creating an all-natural, low calorie, low sugar, relaxation drink. There are several functional ingredients which will promote calmness, relaxation, and euphoria. I want the design to be soothing, luxurious, and sleek. The packing will be a 12 ounce skinny aluminum can. Kula is for the stressed out guy who just got off of work, is taking the subway home, and wants a cool refreshing drink that'll make him feel better. Kula is for the student who is freaking out and needs to sleep before her big exam. Kula is for the college student who wants to go out with his friends and enjoy a social lubricant beverage, but isn't in the mood to drink alcohol. I want the logo to convey confidence and coolness under pressure. Imagine this on the front of an aluminum can. I imagine this as a drink with broad market appeal, not just in the functional sector.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
Looking for soothing colors. Want the logo and word Kula to stand out, but not in an aggressive way. Colors should reinforce relaxation.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Bold, central brand name. Classy feel, like a nice racecar, which fits with Red Bull's message.
The design needs to be cohesive with the function. I want the design to pop, but also immediately recall soothing, relaxing vibes. White Claw has a design I like, so does Red Bull. Kula was inspired by a trip to Fiji and the name is a play on the Fijian word for "Hello" (Bula). Beachy/tropical/ocean theme could be one way to go. I don't want the logo to feel too niche or ornamental though, like Yerba Mate. It needs to be new age, tight, and memorable. A turtle is a potential icon, but I am interested in other ideas as well. Competing with CBD beverages. The word "Kula" should be the focus and stand out.