See also the attached landing page and product page designs. Our previous logo doesn't work and so we'd like a redesign. The logo should still suit the current site as the site won't be redesigned. Note can be taken of the attached Brand Portrait (ignoring the old logo), as there is some direction included in the way of colours, feel etc. The logo should appeal to a broader audience than the typical fine art gallery but should not cheapen the brand. We like the 88 Hotel logo attached and feel there might be a middle ground between being too fancy and being too cheap. This 88 logo is not definitive and other options are welcomed although we would like to see variations on the 88 logo too. The name should be the most important bit although the icon would also be nice (as in 88). The 88 circle icon might be a little too posh so perhaps a variation on this to suit the current website feel. Good luck and Have fun!