UBP got their new logo design by running a design contest:
Can You Create A Kinetic Brand
Check out UBP's Logo design contest…
Make The Move
Real Estate & Mortgage
Background: Kinetic Realty is a rebrand for Property Bee, who have years of experience in property management and have a mission to create happier investment property owners and tenants. They provide proactive property management services, focused on clear and consistent communication, honesty and what’s best for people and the property they dwell in. They are innovating with shared homes, where renters can live together in larger homes, passionately providing systems and processes to ensure a thriving, positive community. Their one word brand strategy is: Zealous. Audience: Primary: Investors who are fed up with being ignored of ‘fobbed off’ by their agent, sick of waiting for new tenants and are frustrated at the lack of communication from their agent/manager. They want set-and-forget, no stress and wish that the property would take care of itself. They are apathetic but at the same time expect honesty and immediate response from their property manager at all times. Secondary: Renters with trouble getting tenancies due to their life situation or previous circumstances. They tend to miss out because others have pre-approval which they simply can’t get. They wonder why they are not good enough, what are they doing wrong? They work hard and are running out of time. Both want action and honesty.
Other color requirements
Orange (energy, action ) #FF8C00, Purple (compassion, care) #9400D3, Silver/Grey (Reliable, dependable) #C0C0C0
Please read the complete brief attached. Only submit designs on a white background. Do not add imagery or mocked-up logos. Provide a portrait and landscape version of your concept.
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
UBP collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Nelli Design was quick to get the idea and incredibly fast to work. Ideas and implementation were just perfect. Very easy to work with.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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