As a brand, we are positioning ourselves as FRESH, MODERN, and a SOPHISTICATED addition to the cosmopolitan fitness space, and are focused on operating at the forefront of fitness technology. Our brand is designed for the modern, digitally connected and discerning customer that is keen on health and fitness but does not necessarily want to spend hours at the gym. Our audience is ahead of the curve with fashion trends, is well cultured and travelled, and does not appreciate anything gimicky or typical!
We are launching a new fitness concept based on Electrical Muscle Stimulation (EMS) technology. EMS is a revolutionary fitness regime that has taken Europe by storm and is set to be the next big thing in the fitness world. EMS training is scientifically proven to achieve fast, sustainable results that boost the users’ fitness levels from the first time they use the equipment. Using electrical impulses that spread across the body, EMS efficiently exercises all the users main muscle groups.
The key selling point: Only two, twenty-minute sessions are required per week (hence our name, two20 fitness), resulting in the equivalent of 6 hours of conventional training.
For an additional overview of the technology, please check out the following link: https://www.youtube.com/watch?v=wUGjoHJrznQ